IndiBlogger Launches IndiPR.com - A Self-Learning Engine That Targets The Right Publishers

Thousands of businesses, products and services are launched everyday across the world. When these products go live, a Press Release (like the one you’re currently reading) is usually the first order of business. Businesses of various sizes, including start-ups, can now have their Press Releases published by relevant influencers in less than 72 hours.

IndiPR.com was built to make it extremely simple for a business to get their Press Releases published by top bloggers.

The Process

All a business has to do is upload their Press Release and the 'Automated Influencer Targeting Engine', or 'AITE' for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.

Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”

Not just a PR publishing service

IndiPR.com assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much needed conversations around the product, driven by internet users on influencer platforms like blogs.

One of the main issues that most marketers face when working with influencers is the cumbersome process associated with identifying and targeting each Influencer. Karthik DR, Co-founder & Business Head at IndiBlogger says, "The amount of time that people spend in trying to identify and contact influencers is huge. With IndiPR.com, you don't have to worry about any of this as the system just needs your Press Release. The rest is history!"

In the future, IndiPR.com will carry more than just Press Releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.

Renie Ravin, the Founder and CEO of IndiBlogger, says, "We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential."

Link to Indipr.com

Image credits: Indiblogger

The Risks and Benefits of Using 3D Home Tours

3D home tours let potential buyers tour a property without physically being there, rather than just looking at a set of still images. For the first time, buyers can take a 3D tour of potential homes without ever setting foot on the property. When this new 3D technology was first available it was groundbreaking, but the technology is currently only in use by a tiny fraction of realtors.

At a glance, it could make a lot of sense to create a virtual tour, but as with any new technology, you have to look at it from all angles to evaluate potential risks. Here are some of the pros and cons of using 3D home tours.

Pros:

1. Immersion

Having the ability to get a good look at each room with a 3D tour can be far more immersive than photographs or videos. A 3D tour can help many potential buyers get a better look at the property than they could with any other form of media. This is one of the biggest advantages of using 3D home tours.

2. Long distance tours

If a buyer is located overseas, or it's inconvenient for them to visit the property themselves, a 3D tour would be perfect for them. If used in conjunction with photos and videos, they allow potential buyers to get a really good look at the property in a simple and convenient manner, without ever having to travel to the property themselves.

3. Staying up to date with trends

3D home tours are only now becoming popular in mainstream media, and they haven't been around for very long. In a market where many lag behind current trends, adding 3D home tours into their business strategy would make any real estate business stand out, giving them a competitive edge on everyone else.

Cons:

1. High Cost

As with all business choices, balancing the cost versus the benefits is extremely important. The cost to create a virtual tour can often be extremely expensive. For many, the cost might simply be too high to justify creating a 3D home tour for the property.

2. Less control than photographs

While far more immersive than photographs, letting potential clients pan and zoom around the house can also have its disadvantages. Even the greatest photo stitching programs can still distort the picture, or produce unwanted artifacts. And if the tour is poorly laid out, buyers could easily get the wrong impression of the property. While uncommon with high-quality 3D tours, these problems should always be considered.

Conclusion

Is it realistic for a business to incorporate 3D home tours into their marketing plan? For high-end properties, a virtual tour can be well worth the high price. However, while the advantages for real estate industry are clear, it may not be a good fit in some cases. There can be cases where photographs or video tours would be more appropriate, and low-end properties may not be worth enough to justify the high expense of creating a virtual tour.
 
While in many cases, the benefits of 3D home tours far outweigh the risks, in some cases the high cost involved may not be worth the trouble.



Author Bio:
Written by Sally, a full-time worker at a specialized training center for business development. She is lucky enough to work with many aspiring entrepreneurs. She loves to read, write, and learn to use technology as her learning tools.

Learn How To Create Actionable Customer-Centric Mobile Marketing Campaigns

In 2015 PEW Research studied the smartphone habits of American adults. This intuitive study revealed that 46 percent of American adults say they "can't live without their smartphone." In 2015 eMarketer also conducted a study on smartphone usage and the predicted impact of mobile advertising. eMarkter's report unveiled that by 2017 over 59 percent of digital search ad dollars will be spent marketing on mobile devices, including smartphones and tablets. These statistics show that mobile marketing is no longer a passing trend. It is a consumer-centric marketing effort that should be viewed as a chance to speak directly with your intended consumer by making a lasting connection.

5 Tactics To Create Easy-to-Implement Customer-Centric Mobile Marketing Campaigns

1) Tell a story through your blog -- Customer-centric marketing efforts should focus on involving your customers with the story of your brand. Your mobile marketing efforts will need to create mobile-friendly blog posts that can be read in three minutes or less. These blog posts should encourage people to share, like, and comment on what they've just read.

2) Begin a social media conversation -- Social media conversations are a great way to create customer-centric mobile marketing efforts that focus on a customer's willingness to become involved with your brand. These conversations can also be a great starting point for you to share your latest campaign efforts. Whether it is sharing a new blog post, discussing the merits of a recently published white paper, or promoting your company's latest sale or discount, social media is the perfect platform to appeal to your customers. Be sure to encourage customers to comment by asking questions and don't forget to reply when someone does leave a comment.

3)Design mobile-specific email or SMS marketing campaigns -- Promotional content should focus on the customer and his or her potential needs. The customer doesn't want to be disappointed when they open a SMS or email message. Instead, the customer wants to see something of value. When you are crafting your promotional messages remember that nothing is more valuable than the customer's time. Messages that are succinct and add value are more likely to receive a positive reception.

4) Analyze metrics and make sure that your customers are happy -- Building a successful customer-centric mobile marketing campaign will require you to analyze a few key performance indicators. Ask yourself the following types of questions: how valuable are my customers; how can I attract more like-minded customers; how do I keep customer coming back? The common factor of the aforementioned questions is determining if your customers are happy. If your customer is happy then you know that your customer-centric approach is working. If your customers are dissatisfied, then you need to quickly adjust your efforts so that you don't lose your customers to a competitor.

5) Use proven marketing technology tools -- The right marketing technology tools will help you to gain valuable insights into your gathered customer data. In addition these tools can be used to help you automate certain processes, such as an automated "thank you for your inquiry" response that is designed to let the customer know that their request was heard, and that a company representative will assist them shortly. Marketing automation tools can also be used to deepen customer relationships and improve your customer communication strategy.

The Bottom Line

When it comes to customer-centric mobile marketing campaigns, the customer should always come first. Online sellers, retailers, and service providers need to put an emphasis on customer-centric strategies if they want to truly leverage the power of mobile marketing. By creating customer-centric mobile marketing campaigns you can help your organization create loyal brand ambassadors, build new customer relationships, and increase your ROI.
 

Author Biography 
Sophorn Chhay - Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.

Evolution Of The Office (Then/Now)

We take going to work at the office everyday for granted but do you ever stop to think just how much office life has changed over the years?

This infographic by Smart PA is full of facts and visuals with key dates in history that have changed the business world allowing it to grow and develop at a faster rate then ever before. From telephones and computers being introduced to air conditioning and video conferencing. We wonder what the future may hold for office life going forward….

6 Interview Questions to Stop Asking Job Seekers

If you have been looking for young, fresh talent, you have probably found that the potential employee pool of the modern era is somehow different from its counterparts in the past. The Millennial generation is different in many ways, but there is one fundamental difference: They do not need your job.

The job seeker of today will hold five to seven careers in his or her lifetimes in completely different industries. Contrary to whatever you may believe about the student debt discussion, the Millennial is less economically encumbered than any generation previous because they are unmarried and do not have kids until later in life.

Getting these new Millennials to work for you is the secret to attracting new business. However, you need to ask different questions in the interview. Here are a few that you need to completely leave on the cutting room floor.

Question 1 - Where do you see yourself in five years?

This is perhaps the most disingenuous question in human history, job interview or not. You are looking for the answer, "Happily working for you for less than I am worth with no other life responsibilities!" New job seekers see right through it. It doesn't work anymore - there are simply too many choices for employment out there for a young, tech savvy individual.

Question 2 - What are your weaknesses?

Who wants to reveal their weaknesses? This question attempts to create a false camaraderie while attempting to make your talent pool qualify itself out through self-incrimination. All you will get with this question is politically correct self-censorship from this generation, and rightly so. You yourself know that anyone who would answer this question honestly probably isn't looking to get hired in the first place. You wouldn't answer it honestly, so do not ask it.

Question 3 - We have a lot of talented resumes; why should we hire you?

Do not play the bluff that you have more talent than you know what to do with. This is a play for later negotiations as well, to give the employee less to stand on when asking for a proper salary.

First of all, social media among the new Millennial generation has made every job posting public knowledge. Unless you are an international corporation who is flying in talent from around the world, people know who else has interviewed for the position. Make this bluff to the savvy job seeker and you show your hand.

Question 4 - What would your past bosses say about you?

Again, who is going to answer this question honestly? This is also a moot point with the amount of information that you can find about a person online. Perhaps this particular employee had a racist or a sexist boss. However, the old boss is not on trial here, and anything bad that boss would say about the person in front of you will only reflect poorly on the person in front of you. There is no way that you can discern any information that is actually relevant about the interviewee with this old school question.

Additionally, any job seeker worth his or her salt has come in to you with a list of past references that you can call. Do so and stop wasting valuable time in the interview with the talent.

Question 5 - Why do you want to work for us?

Did you seriously take an interview with a candidate that did not have the common sense to personalize the cover letter? Do you know whether this happened or not (many recruiters ask this question because they have not taken the time to actually read the cover letter or resume thoroughly).

People want to work for companies because companies have paychecks for them. Stop trying to build an entire relationship in a 10 minute conversation. Also, if you cannot tell who truly wants to be there and who is faking their body language to get a job, perhaps you should not be interviewing potential candidates in the first place.

Question 6 - How did I do in this interview?

First of all, whoever came up with this question is to be lauded for understanding that the interview process is now a two way street. The truly talented employee pool of today has more choices than ever, and this question is an attempt to show that the interviewer understands this shift in power.

However, it is quite the feeble attempt.

The interviewee has no idea if you have the personal fortitude to hear an honest answer to this question. There is no way that he or she can answer it honestly. Would you start off being totally honest with a complete stranger? You can only expect the same politically correct answer here along with a look of confusion.




Author Bio:

Amy Klimek is an experienced HR recruiter and VP of Human Resources for ZipRecruiter, a company that simplifies the hiring process for small to medium size businesses. Prior to that Amy has held similar roles at Rent.com, eBay and US Interactive.

For Amy, corporate culture isn't about dogs and free lunches, it's about empowering employees and creating an enriching environment for people to excel.

Protect Your Business Information: Data Security Guidelines

We live in a digital era and there are not only traditional hazards that endanger our business. Cyber attacks are becoming more and more common, and according to Forbes Internet and business data security is not only a technical issue nowadays.

According to a recent survey, more than 40% of the online attacks are organized by company employees. Sometimes, these are former employees, who seek revenge for their dismissal, but there are also cases in which some problems occur just because people do not know what to do in certain situations.

How should you protect your business information?

You probably think that cyber security is important only for large companies, but that is not true. All businesses are vulnerable to cyber attacks, especially the ones that don't have a special part of their budget intended for hacker attacks prevention.

We offer you some tips that will help you protect your company and business from an eventual cyber attacks:

Train your employees to recognize the IT risks

If your employees are aware of them, would not dare to make hasty decisions and take unnecessary risks. There is no need form them to know all technical details, but knowing the basics is absolutely mandatory. It is also a good decision to ask them make a regular backup of the business information they work with or store it on an external hard disk, as well as on their computers and laptops at the office.

It is crucial to explain to your employees what security breaches there may be. This is especially important if you have some employees who don't have any particular technological literacy. The same thing applies if you allow your employees to connect to your internal corporate network through their personal mobile devices.

Building a certain company policy concerning technologies and personal social networks accounts

Make sure your employees understand how and when to use their personal devices or social networks accounts when they are at their work place. Building a certain company policy concerning the information technologies they work with is absolutely necessary in order to minimize the risk from any hacker attacks. There should also be a specific protocol that should be strictly followed when it comes to a lost or stolen company device containing some business data.

We should be honest and confess the fact that most companies allow their employees to publish some positive information about the company on the Internet. However, the truth is that a great number of employees, who use their personal social media accounts, are sometimes rather careless and may unintentionally provide the society with some confidential business data.

So, what is the solution of this problem? Basically, you may encourage your employees to use social media accounts when this may be beneficial to your company, but you should teach them how to do that in a way that will not damage its reputation, i.e. without revealing any trade or company secrets in public or to any of your competitor's companies.

Always use “smart” passwords

If we have to be completely honest, there is no actual password that will become an obstacle to malicious hackers, but you can at least try making your passwords more difficult. Choose longer passwords that include characters, letters and numbers. Make your passwords key-sensitive. Another important thing you should remember is changing your company passwords as often as you can.

Risk management

All companies should look at cyber security and business data protection as something that they can control. Every company, no matter how bit it is, should spend some money in order to protect their systems and information.

Author Bio:

Rose Finchley loves to write about technologies and new gadgets. She currently works as a technician at http://www.tenancyclean.co.uk/end-of-tenancy-cleaning-sw8-vauxhall/ an she has a lot of experience to share with her readers.

The Benefits of Twitter to Every Modern Business

The dilemma that lots of modern companies face is far removed from the early question of whether employees need to use social media at work. Having seen the far-reaching good effect of social media to firm profitability and success, the one question that should be on the minds of managers is how to effectively use social media within the place of work. One of the accessible social media platforms that aid in enhancing employee’s productivity, abilities and interaction within the organization is Twitter. You may also check followersboosts.com if you so desire to improve your Twitter presence immensely.

Hiring the Best Talent

A survey by the Emerging Workforce Study discovered that 45% of staff considered that a company's presence in social media affects their choice of a new employer. This shows that a company that does not have a meaningful social media presence could be less appealing for many potential employees.

A firm can take advantage of the personal accounts of its employees to help improve its reach in online platforms such as Twitter. Indeed, workers can be great brand evangelists for the company, simply by tweeting on current events within the business. In comparison to the company’s Twitter account alone, it will be simpler to cover different online communities if all the Twitter accounts of your employees are maximized. It's through this that a lot of prospective workers will be reached and give awareness at the same time concerning the company itself.

Giving workers the freedom in making use of their own Twitter account while at work will much more likely attract today’s skilled and talented people. Many such creative minds like venturing into new areas of discovery without much regulatory problems. With that, most skilled workers choose to work in a flexible working environment.



Then again, the level of productivity at work will be compromise if the use of social media is abused. Hence, any company seeking to maintain the benefits of social media should evaluate the best way to utilize social platforms. One way to handle the use of social media may involve greater access by departments that benefit most from its use. The departments that typically benefit most from use of social media include:

• Sales
• Advertising, and
• Customer care

Enhanced Productivity

A new study carried out by Evolv (a company that evaluates the metrics of Fortune 500 companies) found that use of social media actually improves productivity among certain groups of workers. The social interaction offered by sites like Twitter provides the best opportunity for many sales people to achieve bigger reach with prospective clients. As compared to the employees who aren’t benefiting from the usage of social media, these employees are able to close a number of deals and simply bringing their business to greater heights.

There were also companies which took advantage of Twitter in making use of their accounts to offer customer care services. By way of this, any client’s complaints, concerns and queries can be immediately managed by employees. Considering this fast and dependable response, the company can attain customer loyalty that will also guarantee long term sales.

In addition, employees can effortlessly determine the company’s reputation in line with the public’s perception in Twitter. Besides, any misguided opinions can be directly corrected before it actually shed a bad light for the company. Also, wrong information regarding the company can be dealt with by brand managers as soon as it is detected. Thus, the reputation of the firm is left unstained.

Such social platforms as Twitter give a great chance for following up on previous clients of the company. Sales personnel can continually communicate with past clients without appearing to be pushy when it comes to business related deals. With this casual communication, the firm will be able to land more return of sales opportunities from former clients.

Social media recognition that any worker have achieved will also impact the organization in a good way. Many individuals on social media would have a positive perception of the businesses in which well-known professionals work. In other words, if specialists are highly prominent in social media platforms, they would also spread the fame to the companies they're a part of.

Better Relationships at Work

In terms of modern organizations, they offer an open line of communication between entry level personnel and greatest ranking executives. Such active communication could be enhanced further through social media platforms. Such a platform as Twitter facilitates for an unreserved and truthful interaction between workers at different levels in a company. This will also provide lower-level employees a chance to say what they want to say towards the higher-level personnel within the company. This is contrary to traditional memos and emails which provide less opportunity for entry-level employees to express their unreserved opinions.

Twitter really gives a clear line of social communication between employees that promote understanding and appreciation. Moreover, workers can easily share their ideas, perspectives, and how they see life which can help them lead to far better choices. HR managers can make use of this platform into their own benefit. By knowing the current issues that are brewing within the company; they can handle each issues by developing useful strategies and programs that will afterwards eliminate any resistance against the firm.

Countless companies organize team building activities partly to develop closer social interaction among the workers. Such social interaction can be boosted through social media. By interacting with one another on Twitter, numerous workers develop closer relationships beyond the work environment. This can assist develop team work and cooperation within a business.

Once employees and managers are having a good line of communication on Twitter, this promotes understanding not just on a personal level but also to the innate skills and talents they possess. This is one way of getting information that is needed in the deciding which employee deserves a job promotion. Nevertheless, HR managers can determine the ideals and values of the employees which also work as a basis for promotion.

Social media is currently an essential tool in the business operation of countless organizations. No business companies can afford to miss making use of this useful tool if they want to be successful. By identifying and using the advantageous aspects of social media use, both small businesses and large organizations can accomplish greater productivity and long term sustainability.

Author Bio:

An Article courtesy of Followersboost.com - a dependable and reliable source for beneficial information and tools to grow your popularity on Twitter. This site can also help you Buy Targeted Twitter Followers if you want to maximize your account.

Five Things You Didn’t Know About Google+ for Business

Since its beginnings, Google+ has had the unfortunate label of being like a step child in the social media family. Social network titans like Facebook and Twitter have always been more popular in the past for individuals and businesses alike.

But for anyone with an online business who wants their presence made online, Google+ has actually become a necessity for online marketing.

So, if you are running a new business and are overlooking your Google+ account, it’s probably because you assume that little to no value can come of it. But that’s the furthest from the truth; Google+ can make a big difference in your overall Google rankings, as well how you engage your target customers.

1) Creating a business page can improve your search appearance:

Have you ever looked up a business you were curious in, and saw the large rich snippet image appearing to the right of the screen? This is all tied to how Google finds your business, which can be easily modified when you create a Places for Businesses page.

Google will favor your business when you have a well-established Google+ page (alongside a Places page)— allowing more accurate search results when people search for your business.

In Google’s eyes, trusted businesses will have their image icon appear within search results; making a good impression on anyone searching for you.

Give your target market the chance to read reviews of your business, and learn more about your products and services.

2) The +1 Button:

Ah yes, the mysterious “+1” button from Google. Believe it or not, it’s actually more straightforward than you think. Users clicking the +1 button, indirectly impact your business.

It’s doesn’t affect direct SEO; instead, it shows how users are likely to interact. Users are more likely to trust businesses who interact on Google+, and have a +1 business or product.

Having user-relevant content on Google+ will improve a business’ SEO rankings; attracting more clicks and +1 shares.

3) Google+ profiles are treated like regular sites:

According to a recent article in Social Media Today, Google doesn’t give special treatment to Google+ profiles; they are ranked with the same factors of any other website.

Individual Google+ pages even have their own PageRank. Providing some extra care to your Google+ profile (including your own interaction, links, as well as user interaction), could mean better rankings for your sites.

Find a way how to monitor employees Google+ interactions; evaluate your findings and plan a strategy to make the most of it.

4) Google Hangouts are more effective than you think:

Plenty of us have used live stream services for meetings and such through Skype and GoToMeeting. These help drive internal matters of your business, but have you thought about what you can do with Google+ Hangouts?

One of the most significant aspects of Hangouts is how you can live stream your sessions with the public, even if they aren’t involved with the Hangout. Take the opportunity to conduct a live interview, webinar — anything you want on camera for your target customers to view and understand.

Nothing beats letting your audience see the faces behind your project. The live streams can be viewed by an unlimited amount of people; so it’s a great tool.

5) Google+ has more users than you think:

Everyone likes to thumb their nose at Google+, believing “no one is on it”; but guess again. This past June, Google+ had more than half a billion active users, with numbers steadily growing.

If you’re looking to reach out to an audience beyond just Facebook and Twitter, it’s time to put Google+ in full gear.

Author Bio:

Andrea Fisher is a published journalist as well as a content writer for ADT Home Security. She has an English degree and political science minor from the University of North Carolina at Greensboro.